What's not to like about Björn Borg? One of the world's greatest tennis pros, a massive success as a fashion guru with his own label -- that was launched in his native Sweden with a campaign to "Fuck for the Future" -- a very serious daddy-hottie now that time has added a bit of stately definition to his boyish face, and now an international internet dating guru.
But not just any internet dating guru. Björn just launched his new site with a campaign that's pretty much guaranteed to bring a smile to your face -- unless, that is, you happen to think a commercial featuring two priests getting married to the tagline "love for all" isn't fantastic ... or at least damned funny.
Bravo, Björn, you've shown you can serve affection and respect with grace and style.